Building Goodness Foundation: Balancing Expansion and Core Values

Mission and strategy are the blueprints that should guide an organization’s actions. As the organization and its external environment evolves, the entity is often challenged to adapt their strategic direction to remain competitive. It is critical in these situations to find a way to balance the opportunity for expansion with core values. This is a story of a local non-profit that faced the tension between protecting core values and growth, while honoring the founders’ vision and expansion.